Tuesday, November 25, 2008

Visual Merchandising Course

Visual Merchandising Course includes a wide spectrum of innovative ideas applied in the creative presentation of a particular item or service. This course is specially meant for professionals who yearn to imbibe the art of impeccable presentation emanating verve, flamboyance and simultaneously drawing the attention of consumers in the retail stores, exhibition, fashion, boutiques and museums. Visual merchandising provides interactive retail experience and electronic fashion striving for the convergence of fashion design, interior design, architecture, lighting and music.

Qualifications: Applicants need to complete their 10+2 in any stream with an aptitude towards designing,coupled with sheer aesthetic sense to appear for graduation course in fashion technology or fashion design where visual merchandising is one of the subjects in the curriculum of fashion technology.

For attending the specialized workshops in premier institutes like National Institute of Fashion Technology(NIFT) ,an applicant preferably needs to complete a graduation in fashion technology,fashion designing with a flair towards intermingling creativity and technology. Some institutes offer certificate courses where the prerequisite is core competency in the areas of fashion and interior design.

Benefits: The key areas in which an individual is trained while he pursues a course on visual merchandising are as follows:
Retail Store Layout.
Store Decoration.
Aligning and presentation of fixtures and display.
Idea about Display of Colors.
Window Displays.
Intricacies of super market merchandising .
Details of furniture and equipment presentation
Innovative use of communication tools which attract the attention of customers.
Insight into the various attention grabbing ploys applied in retail design and visual merchandising.
Chisels the imagination to design interactive installations.
Use of music to blend harmoniously with installations to enhance the interaction with customers.
Explore new avenues in electronic retail experience.
Looking for the convergence of fashion design,interior design,architecture,music.
Installation of dynamic fixtures in a retail store.
Improvisation on the interplay of light and shadow in the provided space.
Using graphic displays of myriad hues and shades to lend a chic, customer friendly aura in the ambiance of a retail space.
Courses:The following institutes offer the certificate course and diploma on visual merchandising. Visual Merchandising is also taught as a subject in fashion merchandising and designing courses.,graphic and interior designing courses.

NIFT , the premier institute of India offers workshops on visual merchandising for professionals in fashion technology.
The graduation and post graduation courses on fashion designing also cover visual Merchandising as an important subject in its curriculum.
Hauz Khas, Near Gulmohar Park
New Delhi - 110 016
Tel: Headoffice: +91-11-26542000 (30 Lines), Delhi Centre: 26542100 (30 Lines)
Fax: +91-11-26851198, 26851359

BANGALORE
NIFT Campus, C.A. Site No. 21 Sector 1, 27th Main Road HSR Layout Bangalore - 560 034 Tel: +91-80-25632550-55 Fax: +91-80-25632566 Website:http://www.bangalore.niftindia.com/

CHENNAI
NIFT Campus, Old Mahabalipuram Road, Taramani Chennai - 600 113 Tel: +91-44-22542755, 22542756 Fax: +91-44-22542769 Website: http://www.chennai.niftindia.com/

GANDHINAGAR
NIFT Campus, GH-O, Road to DAIICT Behind Info City Gandhinagar - 382 007 Tel: +91-79-23240832, 232408034 Fax: +91-79-23240772 Website: www.gandhinagar.niftindia.com/

HYDERABAD
NIFT Campus, Opposite Hi-tech City Madhapur Hyderabad - 500 033 Tel: +91-40-23114537, 23110630 Fax: +91-40-23114536 Website:www.hyderabad.niftindia.com/

Arch Academy of Fashion Art Design,offers diploma and certificate programmers in visual merchandising. Plot No. 9, Govind Marg, Opp Police Station , Malviya Nagar, Institutional Area, Jaipur INDIA Phone: 91-141-2520551, 3223932, 3296203 Fax: 91-141-2520683 E-Mail: info@archedu.org Web site: www.archedu.org

National Institute of Fashion Design (NIFD), SCO.32-35 Madhya Marg, Sector 8 C, Chandigarh - 160 009 Website : www.nifd.net (no separate course on visual merchandising, only incorporated as a topic in the curriculum of fashion designing)

Wigan & Leigh College , New Delhi 86-A Central Avenue, Sainik Farms (Centres in Mumbai, Kolkata, Bangalore, Hyderabad, Pune ) Website:www.wiganindia(incorporated in the curriculum of fahion designing, no separate course available on visual merchandising).

J D Institute of Fashion Technology, Hauz Khas, New Delhi Website : www.jdinstitute.com (no special course on visual merchandising ,incorporated in the curriculum of fashion designing as a topic) Mudra Institute of Communication, Shela, Ahmedabad 380058,ph +91 2717237946 offers a six months certificate course on visual merchandising.

Soruce: http://www.indiaedu.com/career-courses/visual-merchandising/index.html

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