PRINCETON ACADEMY – SOCIAL MEDIA / SEARCH MARKETING CONFERENCE 2010 – MUMBAI

Google is closest Man has come to creating a mind reading machine. It’s a “data base of intentions” – while social media is a “database of actions”. The goal of this work shop is to demonstrate how Search and Social Media can be leveraged to acquire and engage customers, take business decisions regarding product development, marketing collaterals, and understand consumer behavior, all through data gathered through search, analytics and social media listening.

Google has become the largest media company in the world. If Facebook was a country, it would be the 4th largest country in the world. TV took 13 years to reach 50 million users, while Facebook added 100 million users in nine months. As they say, “if you can’t fight them – join them”. Social Media and Search can help you beat your competition. The workshops shall share tips and tricks of implementing search and social media strategy for any large enterprises as well as Small and Medium businesses. The work shop will cover understanding Paid and Organic Search, different social media platforms and how each needs to be leveraged differently to gain a competitive edge.

Benefits:

- Migrate traditional marketing activities to your online marketing.

- Become familiar with the components of online communications programs.

- Monitor the Web for “buzz” about your brand.

- Implement and measure search engine optimization and paid search techniques.

- Initiate a measurement and metrics regime to demonstrate the ROI of your e-marketing efforts.

- Generate interest and buy-in from senior executives and other organizational stakeholders.

Target Audience : This workshop is designed for mid-level/senior marketing executives responsible for developing and implementing marketing strategies in midsize-to-large product and service companies.

Learning Objectives:

- Recognize the Broad Range of Marketing Opportunities Presented by Web 2.0 Technologies

- Identify Key Resources and Methodologies for Implementing and Measuring Online Marketing Activities to Meet Business Goals.

- Explore the Integration of Online Activities into an Existing Marketing Strategy.

- Use the Language of Online Marketing to Communicate with Consultants, Agencies, Peers, and Executive Teams.

Timings : 9:30 am – 5:30 pm , Registration begins at 9:00 am

How to Register :

• Fees: Rs. 6,600/- +10.3 % service tax per person

• Please write to register@princetonacademy.in / Call -022 66976892

• Mention the name of participant, company, contact details .

• Cheque favouring Princeton Academy Mumbai II Pvt. Ltd. payable at Mumbai.

• Fees includes lunch, tea, course material etc.

Contact :

Princeton Academy

502 Shalimar Morya Park,Link Road,

Andheri [W], Mumbai – 400053. INDIA

Email: register(AT)princetonacademy.in

Contact Numbers : +91 22 66976892 | Fax: 022 26733060

Source : http://www.princetonacademy.in/2010/11/social-media.html